The United States in the Vietnam War Essay -- Essays Papers

The United States in the Vietnam War Numerous troopers have been lost in the various wars that the United States has been included. Despite the fact that there have been numerous wars just one is special from the others, it is known as the war that was rarely won or lost. The Vietnam War began as a contention yet before long swelled into an undeniable war. Numerous officers have been lost in the Vietnam War. The United States sent numerous troopers into the wildernesses of Indochina attempting to prevent the spread of socialism from the North Vietnamese. Everything appears to be obvious, with the thought processes and sides effectively observed however as the war slacked on, it appeared that the United States got included, and basically required a draft. The United States contribution in the Vietnam War got more noteworthy as the drudgery of the war advanced. With increasingly expanded help it appeared just as the United States was having any kind of effect, however many idea it was an act of futility. The United States got associated with the Vietnam War as right on time as the Geneva Accords in 1953. The Geneva agrees fundamentally expressed that Vietnam was to hold races to bring together the nation. These were drawn soon after the Korean War. The French were at first included and mentioned the help of the U.S. At the point when the contention started the U.S. sent in generally ground troops and officials, it was a constrained sum. As indicated by the provisions of the Geneva Accords, Vietnam would hold national races in 1956 to reunify the nation- Brigham, 1. The French and the British were both prepared for the settlement to be marked and the contention at long last finished - Hess, 47. The Eisenhower organization utilized SEATO just as a method of slowing down. They had essentially, through the work on SEATO, made a totally different nation out of the remaining parts of the old Vietnam - Br... ...sed his notoriety in office - Hess, 117. The United States had many fallen warriors in the Vietnam War. Numerous individuals feel that it was not the United States’ spot to go into Vietnam and keep the spread of socialism from the North to South. Many French soldiers were positioned in the Jungles of Indochina and it was accepted that they could deal with the emergency that was developing in Asia. What began as a help crusade, just sending insignificant powers to Vietnam transformed into a war with more than 550,000 United States troops. The steady acquaintance of troops with Vietnam, the Tet hostile, and Vietnamization were all significant parts of the war that the United States was brought into. It is as yet considered by numerous individuals as the war that nobody has won, and perhaps if the Eisenhower organization had not sent soldiers in at first, a ton of American soldier’s lives would be spared.

The Dark Knight and The Matrix neo-noir characteristics Essays

The Dark Knight and The Matrix neo-noir attributes Essays The Dark Knight and The Matrix neo-noir attributes Paper The Dark Knight and The Matrix neo-noir attributes Paper The Dark Knight and The Matrix neo-noir attributes Both films show neo-noir qualities however both creation and story components. Creation components, for example, the dim scenes all through the film are utilized to demonstrate the differentiating sides to the story. Inside the two motion pictures it likewise shows that a companion of the principle character passes on, and it shows how this might be destroying to the character anyway they abstain from indicating feeling or melancholy as they are resolved to complete their journey and make the right decision. These qualities are indispensable for making an annoying neo-noir film. The scenes in the grid were generally dim while experiencing out the film and they show a sort of dim green tint in the film. There were different parts to the film that were lighter however there was very few and when there were it was uniquely for a little minutes inside the film. The darker parts to the film demonstrated another side to the film however it made the film additionally differentiating and sudden. The Dark Knight indicated darker scenes as a result of the principle character, Batman who battles wrongdoing In a dim and secretive manner. The framework utilized the differentiating lighting to show how the light and cheerful network Is a cover over our eyes and the dim genuine scenes show the frightening truth. The dim shades In the two motion pictures makes them comparable creation shrewd yet in addition baffling. In the film The Dark Knight a companion of the shopping center character passes on (Rachel) and It turns the manner in which the character demonstrations with individuals around him. Batman just had the decision to follow one either his companion and ex-darling which he thinks about, or Harvey Dent, Asthmas hero. He goes for the character he knows Is progressively significant. At long last he didn't lament that much despite the fact that he did really thought about Rachel. Batman realized he should basically acknowledge It till he has finished his objective at battling and doing what he Intended to do from the earliest starting point. Inside the framework companions of the shopping center character Neo Is slaughtered. The characters inside the film don't lament they Just proceed onward with expectations of finishing their objective of halting the foe and making all the difference. This Is an Important neo-noel component appeared inside the two movies The Dark knight and the Matrix the two shows a great deal of Neo Noel components Including a hearted that bites the dust who Is a dear companion of the shopping center character, they lament yet for not excessively long anyway they are as yet resolved to proceed with their mission. The two motion pictures additionally show noir creation components, for example, the lighting impacts to differentiate between the various sides of the story and to make a dull and secretive climate, the procedures that were shown In the two movies are similar with those of noel films and are viewed as Neo Noel films therefore. The Dark Knight and The Matrix neo-noir attributes By brownness wowed darker scenes as a result of the principle character, Batman who battles wrongdoing in a light and glad network is a shroud over our eyes and the dim genuine scenes show the shocking truth. The dull shades in the two motion pictures makes them comparable creation In the film The Dark Knight a companion of the principle character bites the dust (Rachel) and it Harvey Dent, Asthmas deliverer. He goes for the character he discovers is progressively about Rachel. Batman realized he should essentially acknowledge it till he has finished his objective at battling and doing what he expected to do from the earliest starting point. Inside the lattice skins of the principle character Neo is murdered. The characters inside the film don't lament they Just proceed onward with expectations of finishing their objective of halting the foe and making all the difference. This is a significant neo-noir component appeared inside the two movies The Dark knight and the Matrix the two shows a great deal of Neo Noir components including a character that passes on who is a dear companion of the principle character, they lament however for not procedures that were shown in the two movies are practically identical with those of noir films and are viewed as Neo Noir films hence.

What is Lifestyle Marketing [Definitive Guide]

What is Lifestyle Marketing [Definitive Guide] 35 years ago, one of the most iconic Super Bowl advertisements aired during a break in the third quarter of the 1984 Super Bowl.Despite being aired only once, this ad has come to be regarded as the best TV ads of all time.It is also credited with kick-starting the epic Super Bowl advertising frenzy where the ads that show during the Super Bowl have become as important as the game itself.If you are still wondering which ad I’m talking about, I’m talking about the commercial that introduced the Apple Macintosh to the world. You can check out the commercial here.When Apple launched the 1984 commercial, they were trying to introduce their new product in a market dominated by IBM.However, if you have watched the ad, you might have realized one conspicuous thing about the commercial â€" it does not show the product being introduced.You would think that to grab a huge chunk of the market, Apple would talk about the amazing features and specifications of their new computer and how it was better than existing IBM computers.Apple knew that the features approach was unlikely to be effective. Instead, they opted for an ad that seduced people.The ad created the idea that the Mac was for people who are different and rebellious. It created the idea that by buying the Macintosh, people would be participating in something big â€" they would be stopping IBM from becoming the Orwellian big brother.Seduced by the idea of being different and feeling rebellious, people couldn’t wait to get their hands on the new Macintosh, despite Apple not mentioning any specifications of their new computer.In the three months following the airing of the 1984 commercial, Apple sold over $155 million worth of Macintosh computers.Apple’s 1984 commercial is a great example of lifestyle marketing.Since then, Apple has stuck to the lifestyle marketing approach and managed to create a great fanaticism around its products.This is why thousands of Apple customers around the world queue outside Appl e stores whenever Apple launches a new iPhone, despite each flagship iPhone being one of the most expensive handsets in the market at the time.But what is this lifestyle marketing that creates such a fanaticism around products?WHAT IS LIFESTYLE MARKETING?Gone are the days when a stunning ad was all it took to grab the attention of consumers and get them thronging to your stores.Today, almost every company can produce a stunning ad, and consumers have become tired of the traditional ads that constantly try to convince them to buy one product or the other.Clever marketers realize that in order to get their brands heard amidst all the noise in the advertising space, they need to take a different approach.Instead of trying to convince consumers why their products are the best, these marketers create a seductive aura around their products such that the consumers crave to buy their products and get associated with the brand.To make this concept easier to understand, let’s for a moment t hink about the dating scene in college.On one hand, we have the ordinary guys who try woo girls by taking them on dates, getting them flowers, taking them to movies, and so on.In other words, they struggle to convince the girls why they should date them. We can compare traditional marketers to these ordinary guys.On the other hand, there are the extraordinary guys, such as the college football or basketball superstar, or guys who excel at some other activity.These guys have an aura of greatness around them. They have the cool factor.These guys don’t struggle wooing girls. Instead, it is the girls who actually try hard to get the attention of these guys, because they know that being associated with such guys will also make them look cool. In the marketing world, lifestyle brands are these extraordinary, cool guys.Before we define what lifestyle marketing or a lifestyle brand is, we should first start by understanding what a lifestyle is.A lifestyle is a mode of behavior based on a set of interests, activities, ideas, attitudes, opinions and other characteristics that set a particular group of people or culture apart from other groups and cultures.A lifestyle defines who people are, how they see themselves, or who they aspire to be and gives a sense of meaning and purpose to their lives.When applied to marketing, lifestyle marketing becomes a marketing approach that where a brand ties itself to and embodies the aspirations, ideals, values, and aesthetics that their target market identifies with.By doing so, lifestyle brands create the idea that using their products or being associated with their brand takes people closer to the kind of lifestyle they want to live.The video below is a good example of a brand taking its customers closer to a certain lifestyle. Brands that use the lifestyle marketing approach have realized that the lives of most consumers are pretty boring.You wake up, spend your whole day at work, come back and spend some time with your family i n the evening, spend the weekend lazing around and repeat the whole routine the following week.While this is the reality of life, many of us aspire to live a different life, a more exciting life. We want to become more athletic, fitter, more adventurous, more rebellious, more fashion conscious, and so on.It is this desire to live a different kind of life that lifestyle marketers appeal to.They associate their brands with the kind of lifestyle we aspire to live, such that, by buying their products, we feel like we are actually part of those living that lifestyle.For instance, if you wear a brand like Nike, you feel like you are part of the athletic community.When you wear a pair of vans, you identify with the skateboarding subculture.When you ride a Harley Davidson, drive a Jeep or drink a Red Bull, you feel more adventurous, even if you haven’t really changed your daily routine. If you wear a brand like Prada, you assume a luxurious, wealthy, identity.Aside from making you feel li ke part of a certain lifestyle, lifestyle brands also motivate and inspire you to actually start taking action to start living that kind of lifestyle.Consumers also feel that by publicly associating themselves with a lifestyle brand (usually by using its products), they will be seen by others to be part of the particular group that is characterized by that lifestyle.Most lifestyle brands have some shared characteristics. These include:They don’t try to sell to everyone. They cater for and connect with a niche audience. They understand this audience very well and know what makes them tick.They have built a devoted, cult-like following and community around the brand and its products.They have built an emotional connection with their audience.They inspire their audience to live a better or more exciting life. Because of this, they have cultivated the trust and respect of their target audience.Their content and marketing activities are more focused on their audience rather than their products.WHY YOU SHOULD CONSIDER LIFESTYLE MARKETINGIf the success of brands like Apple, Vans, Red Bull, and other lifestyle brands is anything to go by, I can confidently say that lifestyle marketing is an effective approach to marketing.This effectiveness stems from the fact that successful lifestyle brands put a lot of effort into understanding who exactly their target customers are, what their values are, what they want to achieve in life, and who they want to become.They understand what drives and inspires them in life. They then use this information to craft marketing campaigns that connect with customers on an emotional level.There are a number of reasons why the lifestyle marketing approach might be great for your brand. These include:Values and Attitudes Fuel BehaviorLifestyle brands understand that people’s behaviors, including their buying behavior, is fueled by their values and attitudes.It does not matter how good your product is. If it does not align with a customerâ €™s values and attitudes, there is a fat chance they won’t give a hoot about all its amazing features or benefits.Consider a young lady buying a pair of Nike shoes. The lady probably does not even run, and therefore they don’t really care about the treads on the shoe or other qualities that make it a good running shoe.They might buy the shoe just because it makes her look like an active lady who cares about being fit.Even if you are selling a utility product, there is a high chance that there are several competitors with similar products.The customer will go for the product that makes them feel good about themselves.Lifestyle brands understand this, and therefore they put more effort into deconstructing the customer’s values, attitudes, aspirations, and other factors that influence the customer’s behavior.They know what inspires the customer and motivates them to take action.By injecting these factors into their marketing, they stand a better chance of getting a customer to buy a product compared to simply focusing their marketing on the products features.Lifestyle Marketing is More Likely to Cultivate Customer LoyaltyThe iPhone is one of the most expensive smartphones out there, if not outright the most expensive.Yet people spend hours waiting on queues to buy the latest iPhone once it launches, even if there are cheaper smartphones with similar features.Every time a new iPhone is launched, many of those who buy it do so despite having the previous version of the phone which is working totally fine.Despite other brands like Samsung trying to convince users why they are better than the iPhone, many iPhone users have remained unmoved.Many iPhone users also use other Apple devices.This is an unprecedented level of loyalty to a brand. This kind of loyalty stems from the fact that, when they buy an Apple product, they know they are buying more than a product. They are buying a lifestyle.Therefore, they don’t care if other products are better, because the y don’t represent the same lifestyle.Similarly, if your brand sells a lifestyle rather than simply selling a product, it becomes easier to create such a high level of consumer loyalty.Provides a Great Source of Long-Term RevenueMany lifestyle brands deal in a range of products, instead of being focused on one single product. For instance, Apple produces smartphones, computers, tablets, and music devices. Vans deals in shoes, clothing and accessories.Urban Outfitters deals not only in stylish but edgy clothes, but also funny books, home décor, and records.Nike, which started as a sports footwear company, expanded to apparel, accessories and equipment.Since consumers associate the lifestyle with the entire brand rather than a particular product, this increases the likelihood that customers who purchase one product will sooner or later purchase other products from the same brand.For instance, many iPhone users also do own a MacBook or an iPad.This not only provides a great source of long term revenue when the company launches other products, it also increases the lifetime value of customers.Creates a Community Around the BrandOne of the greatest benefits of lifestyle marketing is that it creates a community around the brand.For instance, Nike has created a community where people who wear Nike products can share their fitness milestones.Harley Davidson has built a community of adventure-loving bikers, and even hosts events and meet-ups to bring together Harley Davidson riders.Lululemon has built a community that encourages their customers to lead a healthy, active lifestyle. It even hosts free yoga classes and other events and festivals for its customers.Not only do these communities increase customer loyalty to the brand, the members of these communities also act as brand ambassadors, generating a lot of word-of-mouth marketing for the brand.HOW TO CREATE A LIFESTYLE MARKETING STRATEGY FOR YOUR BRANDSo far, you already know what lifestyle marketing is and the massive benefits it can bring to your brand. In this section, we will look at how to create a lifestyle marketing strategy for your brand.Before we get into how to create the strategy, I want to emphasize one thing.Creating a lifestyle brand takes a lot of effort. It is not a one of thing. It is a long term strategy.Ultimately, your audience should see your brand as a representation of the vision they are trying to achieve.If you align your brand with a certain group’s or culture’s values, ideals, and aspirations for a short duration and then move to another group or give up the lifestyle marketing approach, you risk having your brand being seen as fake.You should also keep in mind that lifestyle marketing is all about creating an idealized image of who your target customers want to be or what they want to achieve, and then showing them how your product can help them achieve that idealized image.In other words, it is not about designing the best sports shoe, but rather showing y our customers how your company will make them a better athlete.Of course, your message will be more believable if your shoe is actually the best for sports activities.Below are some steps on how to create a great lifestyle marketing strategy for your brand:Define the Lifestyle You Want to SellThe first step to building a successful lifestyle brand is to determine what kind of lifestyle you want your target customers to associate with your brand. To do this, you need to conduct a thorough research of your target audience, with greater focus on psychographics rather than demographics.Find out what activities your target customers are interested in, what their values are, what their opinions are, what inspires them and gives purpose and meaning to their lives, what success means to them, the people they admire, and so on.Once you figure out what their goals and aspirations are and the kind of lifestyle they would like to lead, perform an internal research on your products and determine how your products can help them move closer to their goals and desired lifestyle.This will provide you with the unique angle that you will use in your lifestyle marketing efforts. For instance, Red Bull customers like to live bold, adventurous lives, and Red Bull provides them the wings to do whatever adventurous thing they want to try.Create a Captivating Brand Story that Highlights this LifestyleSimply telling your customers that you can help them live their desired lifestyle is not enough.In order for them to believe you, you have to show them that your brand is an embodiment of that kind of lifestyle, that it represents the same ideals and values they identify with.The key to doing this is to weave the desired lifestyle into a captivating brand story.For instance, Red Bull’s brand story has always been about giving people the energy and ‘wings’ to go for the impossible and set new milestones in sorts and culture.Engage Your AudienceTo create a successful lifestyle brand, you have to interact with and engage your audience in a personal way. Remember, most lifestyles appeal to a person’s sense of self-expression.People have the inherent desire to express themselves others and be identified by their lifestyle.If you go through your Instagram feed, you will notice that friends who are obsessed with fitness will have a lot of gym pictures on their page. Your biker friends will have a lot of posts about motorcycles and the biking culture.This is because they want to express themselves and be identified with this culture.If you are building a lifestyle brand, your brand should also take part in personal conversations with its audience and allow the brand’s personality to be seen by customers.When your audience interact with your brand and realize that the brand has the same kind of personality they admire or identify with, they are more likely to form a connection with the brand.Fortunately, social media has provided a great way for brands to interact with customers in a personal way.Create Outstanding, Authentic ContentThe kind of content you share also plays an important role in establishing your brand as a lifestyle brand.Every piece of content you put out should show your brand’s personality and lifestyle and should connect with your audience on an emotional level.Most of your content should not be focused on hard selling.Focus less on your products’ features and benefits and more on how the product can help your customers live the kind of lifestyle they aspire to live.A good way to do this is to take advantage of user-generated content.For instance, a lot the content on Red Bull’s website is not focused on the brand itself, but on the amazing feats members of the Red Bull community have been able to achieve.Not only does this put greater emphasis on the lifestyle, it also makes the content more authentic.Build a Community Around Your BrandIf you want to achieve success as a lifestyle brand, you should start building a community of followers around your brand.The good thing with lifestyles is that people who share the same lifestyle like interacting with each other and sharing their experiences concerning the lifestyle.A great way to build a community around your brand is to create a platform â€" such as a website, a Facebook page, a Twitter hashtag, or even a real-life event â€" where people who share the lifestyle promoted by your brand can interact with each other.This will enhance the perception of your brand as a promoter of that lifestyle.For instance, we have already seen how Nike has a forum where customers can share their athletic milestones, and how Harley Davidson hosts physical meet ups for Harley Davidson riders to meet and interact with each other in real life.WRAPPING UPLifestyle marketing is an effective form of marketing that is focused on tying a brand to the values and ideals of a particular group of people that aspire to live a certain kind of lifestyle and showing them how the brand can help them attain that lifestyle.If you want to create a lifestyle marketing strategy around your brand, you should start by defining the kind of lifestyle you want to sell, then weave that lifestyle into your brand story, engage and interact with your customers, create outstanding, authentic content, and build a community of followers around your brand.

Women s Role Model Of Women - 1373 Words

In ancient Greece, females were restricted to nurturing their children and fulfill domestic duties within the household. In fact, women had a very limited social power and no political power at all. In Euripides, Medea, the protagonist is more than just the main character. She has become an ageless figure of feminine revolution. Although, we should recognize that Euripides doesn’t give the perfect role model of a woman, he just shows the complications that women have. He gives us real women, who have suffered and become twisted by their suffering. Medea serves as a model for the women betrayed, to the sacrifices of personal power to another for love, of marriage corrupted. Other women in the story such as the nurse and Chorus represent the female population as a whole. Women during this era were mistreated, degraded, and controlled. As Medea is a foreigner, she feels obligated to surrender her position to a Greek woman, but will not accept the female stereotype in society. Med ea exhibits examples of countless women who were unable to speak in a male dominate society, seeking justice and equality for traits considered against the norm of female culture. In Ancient Greece, literature was a reflection on what values society was thought to have. Men were the dominate figures in holding all the political and social power while women had no part in politics and their voices were not supposed to be heard. Euripides eliminates ideas of traditional men in society by craftingShow MoreRelatedWomen s Role As A Role Model1128 Words   |  5 Pagesmothers are beginning to occupy what should be the traditional household. Though many women argue that chivalry has been lost, there are still some good men left in this world. Women now-a-days are more independent and self-sufficient. Due to this more and more women begin to live alone and raise their family without a husband and play the role of the mother and father. Some guys do not deserve these hard working women, but it does not mean that the woman needs to raise a family alone. Fathers and husbandsRead MoreWomen s Role Model On The Media930 Words   |  4 Pagesmother, grandmother, aunt, etcà ¢â‚¬ ¦ Sometimes these girls do not have a woman role model in their life, and they result to using woman in the media as their role models. However, the woman in the media can either set the best examples, or the worst. Some of these women tend to advertise their entire lives over the media, and depending on the woman depends on the examples they are setting for women everywhere. Some of these role models on the media attempt to follow the woman stereotype, and they advertiseRead MoreWomen s Role Models For Young Children1531 Words   |  7 PagesCinderella, Snow White, or Belle and the boys Hercules or Aladdin. These characters have been role models for young children for many years. Looking back at Disney films now, they seem a little different. Now, because we are much older we can see how they were setting up gender roles that we are completely comfortable with today. Using Frozen and Hercules as an example, we can teach kids and students about gender roles and what is considered â€Å"normal† in our society. In society today there is a huge controversyRead MoreWomen s Role Model As A Serial Killer994 Words   |  4 Pagesyoung girl who was an honour role student but once she hit the seventh grade she started acting differently, she was hanging around with older boys and a Gothic crowd of people at the mall. On social media she listed her role model as a serial killer, and she wrote her biography as â€Å"â€Å"bisexual, Wiccan, nocturnal, awkward, loud, a deep thinker and insane† and descried her interests as â€Å"unnatural hair colors, dark poetry, criminal psychology, blood, human anatomy and kinky s—t†. 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Specifically, young women areRead MoreGender and Consumer Culture in France from the Late 1800’s Through the 1920’s1332 Words   |  6 Pagesis geared towards high-style, well dresse d women but this was not always the case. This culture has been many years coming. Many changes in this consumer culture came about in the time periods surrounding World War I. In this essay I will be tracing the change in women in the consumer culture in France in the late 1800’s to through the 1920’s, using the works of Mary Louise Roberts Samson and Delilah Revisited: The Politics of Woman’s Fashion in 1920’s France, and Judith G. Coffin’s Credit, ConsumptionRead MoreMarilyn Monroe s Role Model1176 Words   |  5 PagesWhen I was a child I admired Marilyn Monroe s beauty, unsure of who she was, I was impressed by her glamour. I vividly remember Monroe s beautiful face features, painted in many frames, clothing and accessories of many of the stores where I would go. She always showed confidence with her half-opened red rose lips and her alluring looks. As I grew older, I learned that Marilyn Monroe was an actress, model and one of the most popu lar sex symbols of the 1950s. Later I learned that the Hollywood celebrityRead MoreRoles And Bias Towards Women Nigeri Problems And Prospects African Journal Of Political Science And International Relations896 Words   |  4 Pagesarticle that talks about the problem with roles and bias towards women Nigeria: Problems and prospects African Journal of Political Science and International Relations Nigerian women and their society. These women play a key role in the Nigerian society and help develop their society. This society allows women to stand up for the view and support women’s rights because they have women in government to represent them. This article also comperes the men and women in and around their environments and their

The Effects Of Alcohol On Alcohol Abuse - 941 Words

Every day around the world, people fail to realize the effects alcohol abuse can have on themselves as well as their loved ones. Alcohol is highly addictive, and can plague an individual s life. People who suffer from alcohol abuse go through various withdrawal symptoms when attempting to cease from drinking alcohol. There are various methods alcohol abusers to quit using alcohol. For adults who abuse alcohol, achieving abstinence can be an arduous process that can be overcome with the perseverance of the individual as well as the support of family and peers. Before one can begin the process of remaining abstinent from alcohol, the individual must first accept that there is a problem stemming from drinking alcohol. Admitting that there is something wrong about consuming too much alcohol, enables the individual to take action. Although the alcohol abusers peers may highlight the problem to the user as well, he or she is more likely to commit to quitting if the problem is acknowledged by the individual. First, the alcohol users assess his or her situation regarding alcohol abuse. Next, the individual will need to take steps to ensure his or her peers are aware and supportive of the situation. If the users, peers all abuse alcohol it may be difficult or embarrassing to acknowledge your plan to change. Now that the alcohol user has acknowledged the substance abuse problem, it’s time for the alcohol user to speak with his or her physician about remaining abstinent fromShow MoreRelatedThe Effects Of Alcohol Abuse On Alcohol882 Words   |  4 Pagesme is alcohol. I often notice underage adolescents drinking and I also distinguish how they become different people when intoxicated by alcohol. They begin to walk funny and they tend to slur their words, making it hard to comprehend anything they are saying. I have watched family members who were so inebriated that they could not even spell their own name or even pinpoint who they were. The questions I always ask m yself when I see these drunk college kids is â€Å"Do these kids know the effects of alcoholismRead MoreThe Effects Of Alcohol On Alcohol Abuse Essay1115 Words   |  5 Pages Dependance on alcohol has been around ever since its creation and records of writing existed. From Biblical commandments clearly restricting the drink due to its destructive and addictive nature to the celebrities on tv screens and music devices glorifying the substance, alcohol has always been part of various cultures. Being the number one drug problem in the U.S with over 12 million people reportedly being alcoholics and of those 7 million being binge drinkers between the ages 12-20, it comesRead MoreThe Effects Of Alcohol On Alcohol Abuse942 Words   |  4 PagesEveryday around the world people fail to realize the effects alcohol abuse can have on themselves as well as their loved ones. Alcohol can be highly addictive, and plague an individual s life. Individuals who suffer from alcohol abuse go through various withdrawal symptoms when attempting to cease from drinking alcohol. There are various methods alcohol abusers to quit using alcohol. For adults who abuse alcohol, achieving abstinence can be an arduous process that can be overcome with the perseveranceRead MoreThe Effects of Alcohol Abuse1472 Words   |  6 Pagesdoing things they should not. Alcohol is one of those things. Alcohol is extremely easy to get ahold of. It can be attained from anywhere; there are bars and liquor stores on every corner. One can get alcohol in grocery stores, gas stations, people can even brew it themselves if they know how. Alcohol that is commonly abused comes in a large variety ranging from weaker alcohols like wine and beer to stronger substances like tequila and vodka. When one abuses alcohol it taints the minds of even theRead MoreThe Effects Of Alcohol On Alcohol Abuse1965 Words   |  8 PagesAs of January 2015 alcohol related deaths were represented as accountable for approximately 6% o f deaths worldwide. That is 3.3 million deaths from alcohol related car accidents to alcohol poisoning. The consumption of alcohol can be tied with being a factor in a variety of diseases, disabilities, tragedies, and crimes. An estimate of over 76 million people suffer from alcohol dependence and abuse. Consumption of alcohol can become a serious threat to personal and public health when an individualRead MoreEffects of Alcohol Abuse1616 Words   |  7 PagesAlcohol abuse The term alcohol abuse in this case encompasses harmful use of alcohol and misuse of alcohol resulting from dependence. The experience of alcohol abuse can have far-reaching consequences on the family, the community, and the nation. According to NIDA, drug and substance abuse costs the nation $600 Billion every year. This cost factors in crime, healthcare, and lost productivity. Alcohol accounts for 40% of this cost. It is, therefore, necessary, within the context of the family, toRead MoreEffects Of Alcohol And Drug Abuse919 Words   |  4 PagesImpact of Alcohol and Drug Abuse There may be some things that you don t know about the impact of drug and alcohol abuse on friends and family and how your friends and family may react to your choices. Having knowledge about alcohol and drug abuse, preventing toxic relationship with friends, and being informed about the consequences of drug and alcohol abuse can prevent the harmful use or consumption of drugs and alcohol. First and foremost, having knowledgeable information on the impact drugsRead MoreThe Effects Of Alcohol Abuse On The Family1518 Words   |  7 Pagesimpact this is having on her relationship with my mom and family. To say my step mom is an addict would truly be an understatement because of her need and crave for it each day. Unfortunately, alcohol abuse is not often taken serious and many people have a tough time understanding the effects of alcohol abuse on the entire family as opposed to just the abuser. Since Tina was a young age, she knew she was a lesbian and made it a point to hide this from her family and friends. She began to create aRead MoreEffects Of Alcohol Abuse On Children1698 Words   |  7 PagesAbstract The influence of alcohol advertising has been around for many years. People don’t understand the damage that alcohol abuse can cause and will cause if someone decides to start drinking on a regular. Often time’s people begin to drink because they are stressed and becomes a habit that one can no longer over come. Once down that road it is hard to recover, but if you are willing to recover there is always clinics and family that will help. Alcohol abuse and enslavement are enormous currentRead MoreCauses and Effects of Alcohol Abuse955 Words   |  4 Pagesinfluence of peers, family, society, the availability of alcohol, mental illness, stress, and not knowing how to cope with certain situations. It’s a common thing for an alcoholic to think drinking is the answer to all their problems, but in retrospect drinking is only adding to the multiple complications caused by being a compulsive drinker. Research has been done to explore the reason behind why people drink. However, â€Å"Exactly how alcohol affects the brain and the likelihood of reversing the

My aunt Gertrude is a rare gem. Free Essays

My aunt Gertrude is a rare gem. She remains unmarried till this day, and has no desire to do so even though she is exiting the prime of her life in a few months’ time. I asked her once whether she ever contemplated being alone during her twilight years, without the comforting companionship of a husband or the dutiful doting by her children. We will write a custom essay sample on My aunt Gertrude is a rare gem. or any similar topic only for you Order Now She looked straight at me in a gaze that at once appeared as if she was reaching deep into the recesses of her being. She spoke in a barely audible whisper that she once had such a dream as I mentioned, but no longer. I was gripped with a curiosity that was tinged with a certain sadness, as I detected that within her voice and readily embraced it as my own in empathy and identification with this woman whom I love. She started tearing, and continued slowly the sad poetry that had haunted her for the past decade. When she was younger, just out of college, my aunt was engaged to a gentleman from Chicago, by the name of Mollier. He was a dealer in antiques, and had a thriving business by the time he became acquainted with my aunt Gertrude. They were a loving couple, always together, engaged in frequent intimate conversations and shared many common interests and tender moments. He was the man that my aunt was destined to marry, and to love and hold till eternity. Alas, one evening as he was making the trip home from California, he ran into a road accident and was tragically killed. My aunt did not receive the call from the coroners till a day later, after they had verified his identity and checked through their databases. Her life there and then was thrown into disarray. She left her newly-begun job, and hid in her parents’ home for the next five years. She had to learn how to live again. As she conveyed these to me, it was not her who sobbed and cried. It was me, one still young and too tender to know just what it meant and how she must have felt. She told me the pain that she carried within her heart, and how that very moment she had died to her own ambitions, plans, and sensitivity. Her life as she knew it, was over. She had died with him. I learned from her that day what courage meant, and how with silent purpose and prayer, one can emerge from a forest of lost dreams and darkened hope still intact, at least in person. I also learned just how great love can really be, and what lovers go through each time their love disappears, even for a moment on an errand. Aunt Gertrude will never marry. She will live out the rest of her days as a spinster, having come so close to living her life with the man she truly loved and losing it all at once. She will still go about her days bustling about in a cheery manner, loving her nephews and nieces, tending to their moments of despair and immature concerns. She now lives outside herself; a woman constantly challenging herself to focus her love on others in order not to drown in the despair of her own unfulfilled love. She is a beacon of light and hope to us all in the family, and she is what makes us strong and secure. How to cite My aunt Gertrude is a rare gem., Papers

Steve Jobs’ Ideas and Leadership free essay sample

US management and leadership: Steve Jobs Table of contents Introduction I/ Brief Biography of Steve Jobs II/ Steve Jobs: A Charismatic Leader III/ Steve Jobs’ Ideas and Leadership Conclusion References Introduction The aim of this assignment is to consider the leadership style of the Apple’s CEO Steve Jobs through the analysis of the articles and works connected with his business activity. Steve Jobs is the current CEO and co-founder of Apple, Inc. Steve Jobs also was the CEO and majority shareholder of Pixar until the animation studio was acquired by Disney in 2006. However, Jobs is currently on the board of directors at Disney, and is the companys largest individual share holder. Early Years Steve Jobs was born in San Francisco, California, and was put up for adoption at birth. His adopted parents named him Steven Paul Jobs, and grew up just south of his birthplace in Cupertino, California. After attending local, Homestead High School, Jobs enrolled Reed College in Portland, Oregon, but dropped out after only one semester. We will write a custom essay sample on Steve Jobs’ Ideas and Leadership or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1974, Jobs moved back to California and shortly after went on a spiritual journey to India. Soon after returning home, Jobs and Steve Wozniak founded Apple Computers. Steve Jobs and Apple Initially founded as a partnership between Jobs and Wozniak, Apple went public in 1980 with the advent and success of the Apple II. On the heels of Apples ascent, Jobs hired John Sculley a, then, top executive at Pepsi. However, in 1984 a sales slump caused a contentious relationship between Scully and Jobs the result of which found Jobs unemployed. Jobs Other Projects In 1986, Jobs founded NeXT Computer. Although the company garnered a strong following for its sophisticated machinery, neXT was unable to jump into the mainstream, and in an interesting turn-of-events, was bought by Apple in 1996. This brought Jobs back to the company that he founded. Jobs Returns to Apple Placed as the interim CEO, after the ousting of Gil Amelio, Jobs regained the board’s confidence, and significantly increased sales through developments in design and the introduction of the iMac. In the coming years, Jobs reestablished Apple as one of the most cutting-edge tech companys in the sector. With emphasis on design, exemplified in such products as the iPod, Apple was able to re-market them as a trendy, household name. Steve Jobs was a pioneer in the personal computer industry. He was instrumental in bringing computers to the masses spawning a multi-million dollar industry. Apples attractive, small and inexpensive computers were an instant success. This assignment examines in detail the leadership and entrepreneurial skills of Steve Jobs, CEO of Apple Computers (a leading Information Technology company) and Pixar (a leading US animation studio). Steves role in shaping the computer industry through Apples revolutionary products and a few unconventional business practices has been explored in detail. The case also discusses the aspects of Steves personality that were appreciated by many businessmen and industry leaders. The ups and downs in Steves career graph and the way in which he overcame the obstacles are discussed in detail. Steves departure from Apple and his comeback have been explored in depth. This paper is an attempt to analyze one of the prominent leaders of the present time through the key features, which make him that prominent. The key issues to be analyzed are what personal and business characteristics the leader possesses and should possess to make it stably profitable, recognizable and trusted through the application of the leadership style peculiar of Steve Jobs, the Apple’s CEO and the person who has made Apple company one of the key players on the market of advanced technologies. I/ Brief biography of Steve jobs In the seventies innovative ideas and a drive for business were enough to produce very successful companies and some of the wealthiest men nowadays. The person who had the vision that would change the world of computing was Steven Paul Jobs who co-founded Apple Computers and NeXTStep. This man thanks to his unbounded energy and his striving for perfection has provoked profound changes in our world and he has given to the world the best animated movies such as Toy Story and Monsters Inc. Steven was adopted in 1955 by Paul and Clara Jobs, he was an orphan. During the school years he worked for Hewlett –Packard in Palo Alto, California where he met Stephen Wozniak with whom he co –founded Apple Computers in 1976. The two designed and built the Apple 1 in Jobs` House and had to sell their belongings to start the company that was named Apple in memory of a happy working summer in a farm. The Apple 1 was the first computer at that price that could load programs from an external source and it was ideal for hobbyist.

How to Write a Great Process Essay

How to Write a Great Process Essay How-to essays, also known as process essays, are much like recipes; they provide instruction for carrying out a procedure or task. You can write a how-to essay about any procedure that you find interesting, just as long as your topic fits the teachers assignment. Steps for Writing a Process Essay The first step in writing your how-to essay is brainstorming. Here are tips to help you brainstorm: Draw a line down the middle of a sheet of paper to make two columns. Label one column materials and the other column steps.Next, begin to empty your brain. Write down every item, and every step you can think of that will be needed to carry out your task. Dont worry about trying to keep things in order yet. Just empty your head.Once youve noted every fact you can think of, start to number your steps on your brainstorming page. Just jot a number beside each item/step. You may need to erase and scribble a few times to get the order right. Its not a neat process.Your next job is to write an outline. Your essay could contain a numbered list (like you are reading now), or it could be written as a standard narrative essay. If you are instructed to write a step-by-step without using numbers, your essay should contain all the elements of any other essay assignment: an introductory paragraph, a body, and a conclusion. The difference is that your introduction will explain why your topic is impo rtant or relevant. For example, your paper about How to Wash a Dog would explain that dog hygiene is important for your pets good health. Your first body paragraph should contain a list of necessary materials. For example: The equipment you will need depends somewhat on the size of your dog. At the very minimum, you will need dog shampoo, a large towel, and a container large enough to hold your dog. And, of course, you will need a dog.The next paragraphs should contain instructions for following steps in your process, as enumerated in your outline.Your summary explains how your task or process should turn out if it is done correctly. It may also be appropriate to re-state the importance of your topic. Topics to Write About You may believe that you are not expert enough to write a process essay. Not true at all! There are many processes that you go through every day that you can write about. The real goal in this type of assignment is to show that you can write a well-organized essay. Read over the suggested topics below for a little inspiration: How to Make a Perfect Paper AirplaneHow to Dye Your HairHow to Wear MakeupHow to Survive a Weekend With FamilyHow to Play Basketball The topics are endless!

The Domestication of Horses

The Domestication of Horses Domestication is the process by which humans take wild species and acclimatize them to breeding and surviving in captivity. In many cases, domesticated animals serve some purpose for humans (food source, labor, companionship). The process of domestication results in physiological and genetic changes in the organisms over generations. Domestication differs from taming in that tamed animals are born in the wild while domesticated animals are bred in captivity. When Where Were Horses Domesticated? The history of horses in human culture can be traced back as far as 30,000 BC when horses were depicted in Paleolithic cave paintings. The horses in the paintings resembled wild animals and it is thought that true domestication of horses did not occur for tens of thousands of years to come. It is thought that the horses depicted in the Paleolithic cave paintings were hunted for their meat by humans. There are several theories as to when and where domestication of the horse occurred. Some theories estimate that domestication occurred at about 2000 BC while other theories place domestication as early as 4500 BC. Evidence from mitochondrial DNA studies suggests that the domestication of horses occurred in multiple locations and at various times. It is generally thought that Central Asia is among the sites that domestication occurred, with sites in Ukraine and Kazakhstan providing archeological evidence. What Role Did the First Domesticated Horses Play? Throughout history, horses have been used for riding and for pulling carriages, chariots, plows, and carts. They played a significant role in warfare by carrying soldiers into battle. Because the first domesticated horses are thought to have been quite small, it is more likely that they were used to pull carts than for riding.

Migration Geography Research Paper Example | Topics and Well Written Essays - 1000 words

Migration Geography - Research Paper Example Push/pull factors to the factors driving Latin American immigration to the U.S. today This section compares and contrasts between the push/pull factors to the factors driving Latin American immigration (both documented and undocumented) to the U.S. today. Push factors basically involve the motives for emigrating from one’s country of origin. With economic migration (usually labor migration), wage rate differentials are quite prominent. It is notable that Latin Americans might choose to migrate from their country to another country, especially the United States due to higher wages that what they can get in their native country, as long as the costs of such migration are not too high. In the 19th century, the economic expansion of the United States led to a huge rise in the flow of immigrants, and approximately one fifth of the population was foreign-born as against the present values of about ten percent. This makes up a significant part of the labor force. There are also some non-economic push factors like oppression, persecution (both religious and otherwise), war, genocide and frequent abuse. In some cases, migration occurs due to personal reasons, or as a result of wanting to be with family relatives or a partner. In some cases, people may migrate from their country to another country due to a form of ‘transferred patriotism’. Migration may also result for the wish to avoid arrest, and this is seen to be a personal motivation. Migration of this kind illegal, especially if the crime in question is internationally recognized. Thus, criminals may then try to hide their identity or seek other loopholes in an attempt to avoid detection. (Immigration and Naturalization Service. 2001) One major force pushing Latin American immigrants into the United States is the difference between the aspirations of these Latin Americans and the scant opportunities in their countries of origin, as against the belief that absolute poverty is the main reason for migration. â€Å"Barriers to immigration come not only in legal form; natural and social barriers to immigration can also be very powerful.† (Barnard, Alexander, 2007). In most cases, when these immigrants leave their country, they also leave everything familiar to them behind, including their culture, families and friends. The Census of 2010 indicated that there were about 50.5 million Latin Americans in the United Sates, making up about 16 percent of the total population. Historically, there have been periods of shared interests in which migratory flows have been promoted. Immigration legislation in the United States is now more restrictive than in previous decades, and this is due to a growing concern in the United States about the high level immigration from Latin American countries. (Durand, Jorge, Douglass Massey, Rene Zenteno, 2001). United States immigration policy as it concerns undocumented migration from Latin America Latin American migration into the United States of America represents a major area of contention in bilateral relations between Latin American countries and the United States. In spite of United States immigration laws that many perceive to be very restrictive, Latin American countries have remained the highest producers of legal and illegal migrants into the United States. Initially, the United States encouraged migration from

Inorganic chemistry Assignment Example | Topics and Well Written Essays - 1500 words

Inorganic chemistry - Assignment Example This accounts for the differences in the overall stability constants between the Cu2+/NH3 and Cu2+/en systems. The crystal field splitting is the division in energy between two arrays of d orbitals due to uneven repulsion of the d electrons of the metal by the negative charges, which are set octahedrally around the innermost metal ion (Reger, Goode & Ball 2009). Therefore, the energy of the d orbitals augments as the negative charges approach the metal ion (Crystal field theory: energy level splitting n.d.). 4. The magnetic moment of [Mn(H2O)6]2+ is 5.9 BM while the magnetic moment of [Mn(CN)6]4- is 1.7 BM because [Mn(H2O)6]2+ contains more unpaired electrons compared to [Mn(CN)6]4-. According to Khandelwal, the magnetic moment of a substance increases with the increase in the number of unpaired electrons (n.d.). 5. The limitations of the Crystal Field Theory as applied to transition metal complexes are that it ignores the central metal atom and the ligands. The Crystal field Theory views ligands as point charges and does not account for chemical bonds. The Molecular Orbital Theory is a more useful theory because it explains atoms in terms of orbitals and the arrangement of electrons in the orbitals (electron configuration). This helps in accounting for chemical bonds as a result of transfer or sharing of electrons. It takes into account the ionic and covalent involvements in the formation of complexes. The Latimer diagram indicates the standard reduction potential for changes between each of the oxidation states of an element in order, starting with the highest oxidation state on the left and the lowest oxidation state on the right (Chandra 2006). The first step involves identifying the element with the highest oxidation state and writing it down. An arrow is drawn from this element to that with the second highest oxidation

Being a Teenage Mother Essays -- essays research papers

It was a beautiful afternoon on the bay of Huntington Beach. Just what would be expected of any regular day in California. The sun was shining inexplicably, as if it knew what was coming, the sky was clear with one cloud across the horizon, the sand was boiling and I could literally feel the bottom of my foot melting away. The air was scented with the sweetness of spring and refreshed by gentle breezes. There are families everywhere I look, playing endlessly with their kids, throwing beach balls around, tanning their bodies until it turns to ebony, walking their precious dogs, and riding their bicycles until their muscles deteriorated. The beach is adult’s playground. She appeared, emerged, surfaced, arrived fashionably late flaunting, showing, presenting, announcing her long, extended, elongated, svelte legs. Amanda stood at five foot eight. Her body was well taken care of and you could assume she spends hours in the gym. Her skin was tan, milky, and full of freckles all at the same time, her blonde hair extended all the way to her tiny hips. With a single blink, her piercing green-honey eyes would speak millions of words. She smelled like a manufactured Barbie fresh out of a box, a soft smell of vanilla and lavender. Her two and only treasures had tagged along as I expected they would. â€Å"Harmony put your sandals on, you are going to burn your feet†. Her voice was sweet and soft, undeniably the voice of a caring mother. â€Å"Sorry I’m late, I had to stop by the pharmacy to get Adam’s medicine. Harmony and Adam are her rock and her shoulder to lean on. Harmony now seven, remembers the nights her mother would stay up all night crying, turning herself upside down, loosing herself waiting for something that she hoped was the end to ... ... a teenager's life. Most of the girls overlook their dreams of happy marriage, college is most of the time out of the question, and graduating High School becomes a goal the majority of teenage moms don't attain. Amanda took another exit out, she opted for the exit where everybody comes out a winner. It is true that teenagers are inexperienced and often need help in raising their kids, but they’ve got just as much love for their children as any other mother who isn’t a teenager does. A baby gives something to look forward to and something that gives meaning to life. Yes, it is hard but as Amanda herself said it. â€Å"I only regret the things that I didn’t do in my life, and I without my kids I don’t know where my life would be, maybe it would have been better, but to me it doesn’t matter. I’ve got all I need next to me†, as she hugs them both warmly at the same time.

Marketing strategy in the tourism industry Essay

The word â€Å"strategy† occurred from the Greek strategos, â€Å"art of the general†. The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive fight in long-term prospect, sharply increased in the last decades. All companies in the conditions of the rigid competition, quickly changing situation have to not only concentrate attention on internal state of affairs in the company, but also develop strategy of a long-term survival which would allow them to be in time behind the changes happening in their environment. Strategy represents the detailed comprehensive comprehensive plan, intended to provide implementation of mission of the organization and achievement it is more whole. Formation of strategy is one of management functions which represents process of a choice of the purposes of the organization and ways of their achievement. Marketing strategy is a strategy of the enterprises focused on market values. Marketing strategy has two main reference points – the market and a product. The subject of a term paper is actual since for many enterprises marketing strategy is the major strategy as it provides validity of a market orientation of the enterprise. The purpose of a term paper consists in a choice of such marketing strategy for the studied organization as a result  of which the company will achieve the objects, and will be in time behind the changes happening in its environment. Practice of business showed that there is no strategy, uniform for all companies, as well as there is no uniform universal strategic management. Each firm is unique in own way, and process of elaboration of strategy for each firm is unique as it depends on a firm position in the market, dynamics of its development, its potential, behavior of competitors, characteristics of goods made by it or services rendered by it, state of the economy, the cultural environment and still many other. Certainly, always it is necessary to remember that strategic management — it first of all a product of creativity of the top management, but at the same time it is possible to tell and about a certain theory of the strategic management which knowledge allows to exercise control of the organization more effectively. 1. Kinds of marketing strategy and process of their choice. 1.1 . Definition of strategy and their version. Company strategy, as a rule, consists of the thought-over purposeful actions and reaction to unforeseen succession of events. The firm defines the long-term actions in relation to the markets, the commodity range, pricing, merchandising and goods advance on the market, develops marketing strategy according to various conditions of demand, forms the global directions of the development. Firms have a big degree of a freedom of choice of strategy. They can diversify the activity in connected or not the connected grew by means of creation of joint ventures, strategic alliances, acquisition of other companies or opening of new activities. Some companies follow strategy of leadership in expenses, others focus attention on various combinations of numerous properties of goods more attractive to clients, and the third choose discussion of special inquiries of a narrow circle of buyers. Further the main marketing strategy which are more often used for organization development will be given. Marketing strategy — process of planning and realization of various marketing actions, which are subordinated to achievement put before the company (firm,  the organization, business structure) is more whole. All variety of strategy which commercial and non-profit organizations show in real life, are various modifications of several basic strategy. Each of these strategy is effective in the certain situation determined by factors of internal environment therefore it is important to consider the reasons of a choice of a certain option. The organization is faced by four main strategic alternatives: 1 . Limited growth. The majority of the organizations adheres to this alternative, for it establishment of the objectives from achieved, inflation-adjusted is characteristic. It is the easiest, convenient and least risky way of action. Apply in the mature stable industries having stable profit in the past. At strategy of limited growth of the purpose of development are established â€Å"from reached† and are corrected at situation change. If the management, is generally satisfied with position of firm, it is obvious that in the long term it will adhere to the same strategy as it is the most simple and least risky way of actions. 2 . Growth. This strategy is most often applied in dynamically developing branches with quickly changing technology. The strategic alternative of growth is carried out by annual substantial increase of level of short-term and long-term goals over level of indicators of previous year. This strategy is the chosen alternative second most often. It is applied in dynamically developing branches with quickly changing technologies. Growth can be internal or external. Internal growth can happen by expansion of the range of goods. External growth can be in allied industries in the form of the vertical or horizontal growth by a way of acquisition of other firm, their association or merge. 3 . Reduction – strategy of a last resort. Options of realization of strategic alternative of reduction: elimination, cutting off superfluous, reduction, reorientation. This strategy gets out the organization most less often. For it establishment of the objectives below the level achieved in the past is characteristic. To strategy of reduction resort when indicators of activity of the organization get a steady tendency to deterioration, and no measures can change this situation. 4 . Combination – strategy of a combination of all alternatives which the major companies which are actively operating in several branches adhere. This strategy represents a combination of the considered alternatives – the limited growth, growth and reduction. The large organizations which actively function in several branches adhere  to this strategy, as a rule. For example, the firm can sell or liquidate one of the productions and in exchange get one or several others. Marketing strategy (F. Kotler). According to F. Kotler, the firm in competitive fight can play one of 4 roles. The marketing strategy is defined by position of the company in the market, whether is she the leader, the applicant, the follower or occupies a certain niche: 1 . The leader (a share in the market about 40%) feels surely. The leader of the market possesses the greatest share of the market of a certain product. To strengthen a dominant position, the leader needs to seek for market expansion as a whole, attracting new consumers, finding new ways of consumption and use of production. For protection of the share of the market the leader uses strategy of position, flank and mobile defense, preemptive strikes and reflection of the attack, the compelled reduction. The majority of leaders of the market seek to deprive of competitors of the possibility of transition to approach. 2 . The applicant for leadership (a share in the market about 30%).  Such company aggressively attacks the leader and other competitors. Within special strategy the applicant can use the following options of attacks: â€Å"frontal attack† – is conducted in many directions (to new goods and the prices, advertising and sale), this attack demands considerable resources. â€Å"environment† – attempt to attack all or the considerable market territory of the market. â€Å"round† – transition to production of essentially new goods, development of the new markets. â€Å"attack of a gorilla† – small gusty attacks not absolutely correct methods. 3 . The follower – (a share of 20%) the company which to seek to keep the share of the market and to bypass all banks. However even followers have to adhere to the strategy directed on maintenance and increases in a share of the market. The follower can play roles of an imitator or the double 4 . Dug round in a market niche – (a share of 10%) serves a small segment of the market to which there is no business to major companies. Traditionally this role I played small business, today strategy of niches use also the large companies. Key to niches – specialization. The companies focusing in niches, choose one or several areas of specialization: on end users, down, depending on the sizes of clients, on special clients, by the geographical principle, on a product, on individual service of buyers, on a certain ratio of  quality/price, on service, on distribution channels. Some niches are more preferable than one. Main competitive strategy (M. Porter). Malt liquor allocates five main competitive strategy: 1 . Strategy of leadership in the expenses, providing decrease in full costs of production of goods or services. 2 . The strategy of broad differentiation directed on giving to goods of peculiar features, distinguishing them from goods of rival firms that promotes attraction of a large number of buyers 3 . The strategy of optimum expenses which is giving the chance to buyers to receive for the money a great value at the expense of a combination of low expenses and broad differentiation of production. The task consists in providing optimum expenses and the prices concerning producers of production with similar lines and quality. 4 . The focused strategy, or the strategy of a market niche based on low expenses, is focused on a narrow segment of buyers where the firm advances the competitors at the expense of lower costs of production 5 . The focused strategy, or the strategy of a market niche based on differentiation of production, sets the purpose providing representatives of the chosen segment with goods or the services most fully answering to their tastes and requirements. The analysis of a competitive situation and definition of position of the organization in it assume determination of complexity and dynamism of the competitive environment. Universal methods of such analysis are the model of five forces of M. Porter and the analysis of expenses of competitors. The model of five forces assumes carrying out the structural analysis on the basis of determination of intensity of the competition and research of threat of penetration on the market of potential competitors, the authorities of buyers, the authorities of suppliers, threats from goods or service substitutes. The analysis of expenses of competitors is consolidated to clarification of the strategic factors operating expenses, actually the analysis of expenses and modeling of expenses of competitors. For obtaining competitive advantage the firm can use three the general competitive to strategy: 1. leadership in expenses (a task — to achieve leadership in expenses in the concrete sphere at the expense of a set of measures for control of them), 2. individualization (achievement of difference of a product or organization service from products or services of  competitors in this sphere is supposed), 3. focusing (a task — concentration on concrete group, a segment of the market or the geographical region). Types of strategy of behavior of firms according to A.A. Thompson and A.DZh. Striklendu. They allocate the following strategy: offensive, defensive and strategy of vertical integration. 1. Offensive strategy for preservation of competitive advantage. Competitive advantage is usually reached due to use of creative offensive strategy it isn’t so simple to them to resist to competitors. Six main types of offensive strategy are allocated: the actions directed on resisting to strengths of the competitor or to surpass them; the actions directed on, use of weaknesses of the competitor; at the same time approach on several fronts; capture of unoccupied spaces; guerrilla war; pre-emptive strikes. 2 . Defensive strategy for protection of competitive advantage aim to hold the market position, to reduce risk to be attacked, to transfer attack of the competitor with smaller losses, to put pressure on throwing down a challenge to reorient them on fight against other competitors. 3 . Strategy of vertical integration. The essence of this strategy is that firms can expand the activities for the direction to suppliers (back) or in the direction to the consumer (forward). The firm building the new enterprise for production of entrance components which were bought earlier from suppliers, undoubtedly, remains in the same branch, as earlier. Similarly, if the producer chooses integration â€Å"forward†, opening a network of the retail shops to sell production to directly end user, he remains in business on production of this production, even on condition of expansion of its field of activity in a branch chain of values. Strategy of vertical integration can pursue the aim of full integration in grew or partial  integration (creating positions at the most important stages of a branch chain of values). The company can carry out vertical integration, beginning own actions in other links of a branch chain or getting the firms which are already working in this sp here that they were closer to the company. 1.2 Specifics of marketing in tourism. Tourism according to the main characteristics has no fundamental differences from other forms of economic activity. Therefore all essential provisions of modern marketing can be fully applied and in tourism. At the same time in tourism there are the specifics distinguishing it not only from trade in goods, but also from other forms of trade in services. Here trade, both services, and goods (by estimates of experts, the share of services in tourism makes 75%, goods – 25%), and also special nature of consumption of tourist services and goods in a place of their production, moreover, in a certain situation takes place. In the traditional production having concrete result of work (goods in a material and material form), the concept of marketing has more concrete contents. In tourism the result of activity is reduced to a tourist product. In fact, the tourist product is the any service which is satisfying these or those needs of tourists and subject to payment of the hardware of th eir party. Tourist services treat hotel, transport, excursion, translation, household, municipal, intermediary, etc. The main tourist product is complex service, i.e. the standard set of services sold to tourists in one â€Å"package†, abroad they are called often package-tour. Tourist marketing – concept difficult and capacious in view of what it yet didn’t receive the accurate and final wording. There is a set of definitions, including: – methods and the receptions directed on identification and satisfaction of needs of people, caused with motives of rest – informative aspect, rest, entertainment, treatment, etc., – and the organization of tourist bureaus or the associations, capable it is rational to satisfy these requirements; – the state and private activity of the tourist enterprises which is carried out on the international, national and regional plans for the purpose of satisfaction of requirements of certain groups of tourists; – the system of a trade production activity aiming at satisfaction of individual needs of each consumer on t he basis of  identification and studying of a consumer demand for receiving the maximum profit; – the market focused management, directed is achievement of the objectives enterprises more whole than the enterprise by more effective, than at competitors, satisfaction of needs of tourists; marketing can be used as at the level of separate travel company, and separately tourist concerns, holdings, including at the international level. The world tourist organization allocates three main functions of marketing in tourism: 1) establishment of contacts with clients sets as the purpose to convince them that the offered vacation spot and services of service existing there, sights and expected benefits completely correspond to that clients wish to receive; 2) development assumes design of innovations which will be able to provide new opportunities for the sale, in turn similar innovations have to correspond to requirements and preferences of potential clients; 3) control provides the analysis of results of activity on advance of services in the market and check of, as far as these results reflect really full and successful use available in the sphere of tourism of opportunities. The tourist product has to be good acquisition. In this regard marketing represents the consecutive actions of the tourist enterprises directed on achievement of such purpose. Therefore and reasonable the following definition of marketing is rath er logical. Marketing in tourism is a system of continuous coordination of offered services with services which are in demand in the market and which the tourist enterprise is capable to offer with profit for itself and is more effective, than it is done by competitors. In relation to tourism allocate some components of a complex of marketing: – personnel, its qualification and training; – process of providing service; – environment. Tourist business is unique in the sense that the personnel of the enterprises is a part of a tourist product. Hospitality, goodwill – the main condition for all comers, and not just specialists in direct service of consumers. Marketing has to be an integral part of philosophy of all organization, and functions of marketing to be carried out by all employees. Key factor of competitiveness of the tourist enterprise are a measure (action) for mobilization of creative activity of collective. Important factor of  high-quality service of the client is the environment – appearance of the building, office registration, furniture, the equipment, office equipment, etc. the atmosphere of the offer of a product (the physical environment) is perceived by means of sense organs (sight, hearing, sense of smell, touch) and has impact on consumer behavior in four ways: 1) can serve as a data carrier for potential consumers; 2) can serve as means of drawing attention of clients; 3) can be the carrier of a certain effect (colors, sounds and properties of surfaces of subjects surrounding the client influence his consciousness and induce to purchase); 4) can create a certain mood. [19, page 58] Ensuring management efficiency with marketing requires development of its auxiliary systems: marketing information; marketing organizations; marketing control. The system of marketing information provides, systematization, an assessment and use of the data characterizing a condition of environment and the internal environment of the tourist enterprise. Without objective, actual, rather full marketing information adoption of operational and strategic decisions is impossible. The system of the organization of marketing is directed on creation of the relevant organizational structure of the tourist enterprise providing realization of marketing actions. For continuous tracking performance of marketing strategy and programs the system of marketing control is created. In practice the technology of implementation of the concept of marketing is very elastic. It can change both the structure, and a place of separate stages depending on features of the enterprise, degree of familiarity of the market, goals, tasks and market conditions. However all these elements are closely interconnected. It is impossible any of them to exclude from system, without having broken its integrity. 2. Marketing strategy in the tourism and hospitality industry. 2.1 Strategic marketing at the tourist enterprises. 1. Corporate marketing strategy in tourism. Hierarchy of marketing strategic decisions. The most important purposes of any company are: receiving profit, ensuring continuous growth of a turn and occupation of the best competitive position in the market. In marketing is the growth of sales, increase in a share of the market, increase of loyalty of consumers. Exactly at the top level company management the foundation of the correct marketing policy as each concrete marketing decision has to be considered as specification of strategic decisions of the company directed on achievement of the all-corporate purposes are laid: definition of development of the main strategic zones of managing. choice of the directions of further growth  formation of competitive advantages. These and other marketing decisions made by the top management of the company, define development of concrete products and the markets, all system of marketing actions, their expense and efficiency at the subsequent stages. Strategic marketing decisions represent a way of action on achievement of the marketing purposes which, in turn, follow from the purposes all-corporate. Distinguish the marketing decisions made by the enterprise at three levels: the corporate; the functional; the tool. Corporate marketing decisions define interaction strategy with the market and coordination of capacity of the enterprise with its requirements. Marketing decisions at corporate level define ways as it is better to use enterprise resources for satisfaction of needs of the market. It is possible to allocate three groups of strategic marketing decisions at corporate level. Portfolio strategy — allow to resolve rather effectively issues of management of various fields of activity of the enterprise from the point of view of their place and a role in satisfaction of needs of the market and implementation of capital investments in each of spheres. Growth strategy — give the chance to answer questions: in what direction to develop to the enterprise better to conform to market requirements? whether enough own resources for this purpose or is required to go for external acquisitions of  the activity? Competitive strategy — define how it is possible to provide to the ente rprise competitive advantages in the market from the point of view of bigger involvement of potential consumers and what policy to choose in relation to competitors. 2 . Marketing strategy on tourist industry development. Marketing practice considers â€Å"portfolio† in the form of set, as a rule, not economic divisions dependent from each other, strategic units of one company. â€Å"The portfolio analysis† allows to present in a matrix look results of research of activities of the enterprise for the purpose of determination of their subsequent growth and increase in profitability of strategic units which were its part. Thus increase in production is defined by development of demand and sales that leads to decrease in expenses of resources on a unit of production. â€Å"Portfolio strategy† — ways of distribution of limited resources between economic divisions of the enterprise with use of criteria of appeal of market segments and potential opportunities of each economic unit. Enterprise resource management on the basis of a choice of the economic directions of market activity is carried out with use of a matrix of BKG and a matrix Mac-Kinzi. 3 . The marketing strategy focused on growth of the tourist company. Enterprise growth — manifestation of types of its business activity which can be based on three opportunities of growth: organic growth, intensive development at the expense of own resources acquisition of other enterprises or the integrated development; diversification — leaving in other fields of activity. Strategy of growth represent business management models by a choice of types of its business activity taking into account internal and external opportunities. Control of growth is exercised with the help: Ansoff’s matrixes matrixes of external acquisitions; new matrix of BKG. Ansoff’s matrix. This matrix represents the tool for classification of production and the markets depending on degree of uncertainty of prospects of sale of production or opportunities of penetration of this production on this market. It is known that gorazno it is more difficult to sell absolutely new production, than production known, also to sell the existing range of goods to categories of the consumers close to what already got them, it is easier, than to master the new markets. Each strategic quadrant defines the directions of marketing efforts of the enterprise: 1 . Penetration strategy on the market: stimulation of purchases by traditional buyers (product replacement, use frequency); increase in a share of the market; involvement of buyers from competitors; involvement of new consumers; search of new opportunities of using. 2 . Strategy of development of the market: exit to new consumer segments; entry into the new territorial markets; exit to new marketing networks. 3 . Strategy of development of a product: innovations; new brand; modification by the range 4 . The marketing strategy focused on ensuring competitive advantages of travel agency. Competitiveness of goods and firm. The competition — rivalry of the enterprises in the market, directed on a gain attention of potential consumers. The competitive analysis represents the analysis of a competitive situation and an assessment of degree of  competitive advantages, both the enterprise, and his rivals in the market. Competitive advantage – those characteristics of market activity of the enterprise which create a certain superiority over competitors. Competitive strategy at corporate level pursue the aim to provide competitive advantage of the enterprise in the market concerning rival firms. For management of competitive position of the enterprise are used: general competitive matrix; model of competitive forces; matrix of competitive advantages; model of reaction of competitors. General competitive matrix. According to Porter’s general competitive matrix competitive advantage of the enterprise in the market can be provided with three main ways. Grocery leadership is based on policy of differentiation of goods (value for buyers is created). The main attention is paid to improvement of goods, giving of bigger consumer usefulness to them, development of branded production, design, service and guarantee maintenance, formation of attractive image. The combination of high usefulness and the high price forms â€Å"the market force† goods. It protects the enterprise from competitors, provides stability of position in the market. Price leadership is provided on the basis of possibility of the enterprise to reduce costs of production (value for the producer is created). The special attention is paid to stability of the investments, the standardized goods, strict management of expenses, control of expenses. Decrease in expenses is based on use of â€Å"an experience curve†. L eadership in a niche is connected with focusing of grocery or price advantage on a narrow segment of the market, without covering all market. Such leadership is most often used by small business enterprises. Dangers of this strategy are connected with the next moments: essential strengthening of distinctions in expenses can reduce considerably advantages of service narrow the target groups;  gap reduction in differentiated production for narrow target group and a common market is possible; competitors can find unoccupied niches even in a narrow target segment. 2.2 Process of a choice of strategy. Process of a choice of strategy includes the following main steps: explanation of the current strategy; carrying out analysis of a portfolio of businesses; choice of strategy of firm and assessment of the chosen strategy. Explanation of the current strategy is very important because it is impossible to make decisions on a future occasion, without having a clear idea concerning in what state there is an organization and what strategy it realizes. Various schemes of explanation of the current strategy can be used. One of possible approaches is offered by Thompson and Strikland. They consider that exists on five external and internal factors which need to be estimated to deal with realized strategy. External factors: scope of activity of firm and degree of a variety of made production, diversification of firm; general character and nature of recent acquisitions of firm and sales of part of the property by it; structure and orientation of activity of firm for the last period; opportunities on which the firm was focused recently; relation to external threats. Internal factors: firm purposes; criteria of distribution of resources and the developed structure of capital investments on made production; the relation to financial risk both from the management, and according to real practice and carried-out financial policy; level and degree of concentration of efforts in the field of research and development; strategy of certain functional spheres (marketing, production, shots, finance, scientific researches and development). The analysis of a portfolio of businesses represents one of the most important instruments of strategic management. It gives an evident idea that separate parts of business are very interconnected and that a portfolio as  whole significantly differs from the simple sum of its parts and the condition of its separate parts is much more important for firm, than. By means of the analysis of a portfolio of businesses such major factors of business, as risk, receipt of money, updating and dying off can be balanced. It is possible to tell with full confidence that the analysis of a portfolio of businesses is a basis of strategic planning. At the same time it is necessary to remember that the analysis of a portfolio of businesses is only one of instruments of strategic management, and it in any way doesn’t replace strategic planning as a component of strategic management, certainly, strategic management as a whole. After the management will consider available strategic alternatives, it then addresses to concrete strategy. The simplified technique of definition of position of firm and its goods in relation to opportunities grew was developed by the Boston consultative group. In the analysis of a portfolio comparison of a share of firm or its goods in the market with growth rates of all economic activity is carried out. Each of these quadrants in the BCG model is given figurative names: Stars. The new business areas occupying rather big share of roughly growing market operations on which make high profit concern to them, as a rule. It is possible to call these business areas leaders of the branches. They bring in to the organizations very high income. However the main problem is connected with definition of the correct balance between the income and investments into this area in the future to guarantee recoverability of the last. Milk cows. These are business areas which in the past received rather big share of the market. However over time growth of the relevant branch was considerably slowed down. As usual, â€Å"milk cows† are â€Å"stars† in the past which provide now to the organization sufficient profit to hold the competitive positions in the market. The stream of monetary cash in these positions is well balanced as investments into such business area require the most necessary minimum. Such business area can bring in very big incomes of the organization. Difficult children. These business areas compete in  growing branches, but occupy rather small share of the market. This combination of circumstances results in need of increase in investments for the purpose of protection of the share of the market and guaranteeing a survival on it. High growth rates of the market demand considerable monetary cash to correspond to this growth. However these business areas with great difficulty generate the organization income because of the small share in the market. These areas most often are pure consumers of monetary cash, instead of its generators, and remain them until their market share will change. Dogs. These are business areas with rather small share in the market in slowly developing branches. The stream of monetary cash in these areas of business usually very insignificant, and is more often even the negative. Any step of the organization in the direction to receive a big share of the market unambiguously immediately it is counterattacked by competitors dominating in this branch. Only skill of the manager can help the organization to hold such positions of business area. The positions taken by separate areas of business in strategic space, defined by the BCG model, dictate a choice of quite certain directions of actions: For Stars: To try to keep or increase a share of the business in the market. For Difficult children: Or to go on increase in a share of business in the market, or to be content with that is reached, or to reduce this business. For Milk cows: To try to keep or increase a share of the business in the market. For Dogs: To be content with the of provisions, either to reduce it, or to liquidate this type of business in the organization. The choice of strategy of firm is carried out by the management on the basis of the analysis of the key factors characterizing a condition of firm, taking into account results of the analysis of a portfolio of businesses,  and also character and essence of realized strategy. The major key factors which have to be considered first of all at a strategy choice, the following is. The condition of branch and firm position in branch often can play a crucial role at a choice of strategy of growth of firm. Leading, strong firms have to seek for the maximum use of the opportunities generated by their leading situation, and for strengthening of this situation. Leading firms depending on a condition of branch have to choose various strategy of growth. So, for example, if the branch goes to decline, it is necessary to stake on diversification strategy if the branch roughly develops, the choice has to fall on strategy of the concentrated growth or strategy of the integrated growth. Weak firms have to behave in a different way. They have to choose those strategy which can lead to increase in their force. If such strategy aren’t present, they have to leave this branch. The purposes of firm give uniqueness and originality to a strategy choice in relation to each concrete firm. For to what the firm aspires is reflected. If, for example, the purposes don’t assume the intensive growth of firm, can’t be chosen believe the corresponding strategy of growth, even in spite of the fact that for this purpose there are all prerequisites both in the market and in branch, and in the potential of firm. 3. Marketing strategy on an example â€Å"Eurasia Tour†. 3.1 Summary of the enterprise. The Eurasia Tour travel company was founded on February 29, 1996. The firm cooperates with the leading Russian tourist organizations in various regions of Russia and the neighboring countries. In 1998 the firm for the first time acted in quality round of the operator in the summer program â€Å"To Spain Directly from Omsk†. Same year the firm is awarded by the diploma International the exhibition center â€Å"InterSib† for professional work. In 1999 own tourist programs for the Omsk region, gained recognition of Omsk, nonresident and foreign tourists – adventure automobile round on the North of the Omsk region â€Å"Taiga rally† and an alloy on kayaks under the name â€Å"Secrets of the Taiga River† were for the first time offered.† Eurasia Tour† is an official travel agent of a traditional Siberian international marathon  which in August, 2001 passed already for the twelfth time. In 2002 â€Å"Eurasia Tour† was included in the interstate agreement between Russia and China, having acquired the right for opening of visas to citizens of the Russian Federation. Today the staff of firm makes 15 people. Contacts with all leading hotels of the city, and also the largest boarding house of the Omsk region are come into. At office of firm sale of air tickets in all directions on flights of the Russian and foreign airlines is organized. Employees â€Å"Eurasia Tour† determine a target segment by the following characteristics: Age – 40-45let Income level – average and above an average Education – usually the highest, but doesn’t play a role Relationship status – usually a family from two-four people Work, profession – most often – business owners Geography Vital style – the vigorous, active person occupied with trade or administrative activity, working often on days off and holidays, watches the image, feels a lack of time on rest and the family, susceptible to the novelties, skeptical about advertising. Motive of travel – desire to have a rest with a family, – desire to have a rest abroad, – desire to receive treatment abroad – desire to visit the exotic country (entertainments + novelty) 3.2 Marketing strategy on an example â€Å"Eurasia Tour† The firm exists 14 years, and even crisis of 1998 didn’t become a hindrance for its development and functioning. In advertising appeals it is specified that â€Å"Eurasia Tour† is the member of various tourist associations that as inspires trust to firm. As here goes formations of image of a product, namely cruise across Irtysh which has no analogs in the Omsk region. Tourists can receive not only information on rounds which offer practically all tour agencies of the city (rest in Spain through â€Å"Natali-turs†,  treatment in the Czech Republic through â€Å"Travelland†, excursion Europe tours and so on), but also information on rounds which â€Å"Eurasia Tour† (â€Å"the Okunevsky Ark† will organize, â€Å"Taiga Rally†, â€Å"Secrets of the Taiga River†, â€Å"Linevo’s Lake†, â€Å"Omsk excursion† and so on), being that tour-operetor. It should be noted that â€Å"Eurasia Tour† issues the booklets connected with their own projects, for bigger involvement of tourists to these services. All booklets are printed in printing house on good, qualitative paper that shows respect for clients. In addition all booklets are colorfully issued. The booklet â€Å"Taiga Rally† is executed in green color which associates with trees, with a taiga. Booklets â€Å"Linevo’s Lake† and â€Å"Secrets of the Taiga River† contain various shades of blue color which associates with water, the lake, the small river. â€Å"The Okunevsky Ark† is executed in brown, yellow and white tones which give to the booklet some mystery. In these advertising leaflets the visual effect is provided at the expense of photos of these projects. Photos recreate the atmosphere of these rounds. They give to the potential client the main idea that expects it. For example, fishing, a crossing through the river, a river raft ing, monastery visit and so on. In booklets â€Å"Secret of the Taiga River†, â€Å"Linevo’s Lake†, â€Å"Omsk excursion†, â€Å"Taiga Rally† is given objective information on offered services with allocation of specifics and potential opportunities which clients wait. For example, you will be able to make horse walk, to fish on the lake †¦ Automobile round †¦ River rafting †¦ In the Achairsky Monastery to visit the Sacred source and so on. In the booklet â€Å"Okunevsky Ark† the fantasy situation is created. For example, †¦ to visit the most mysterious region of Western Siberia †¦ Visit of the power center of the earth †¦ Practically all advertising leaflets contain information in two languages: Russian, for the Russian-speaking population, and English, for foreign tourists. Besides advertising leaflets, the world Internet system the tourist firm â€Å"Eurasia Tour† places the advertising on television and in printing editions. The tele vision has ample opportunities to make purposeful influences and to cause desirable response of spectator audience. The television provides broad coverage. So for promotion of the festive program â€Å"on March 8 in sanatorium â€Å"Mercury† advertising on television, for the weekend, during display of interesting programs and feature films on the local channel when the maximum number of potential clients were at the TVs was given. 3% of  estimated profit therefore the program was advertized on television and in the â€Å"Mozhet Byt† newspaper which has the special section devoted to tourism â€Å"Wind of Wanderings† were allocated for advertising of this project. The advertising appeal which was placed in the newspaper, was simple, short, drawing attention of readers. Owing to the efficiency, repeatability, broad coverage of the market of a press is one of the most effective remedies of distribution of advertising therefore â€Å"Eurasia Tour† most often uses press services for advertising of the services. Important factor in advertising is firm styles of the organi zation. The corporate style is a set color, graphic, verbal, the typographical of the design constant elements providing visual and semantic unity of goods (services), all information proceeding from firm, its internal and external registration. The tourist firm â€Å"Eurasia Tour† developed an own corporate style which allows the consumer quickly and unmistakably to find a firm product, allows firm to bring with smaller expenses to the market the new products and which increases advertising efficiency. Elements of a corporate style are: Trademark; Firm font inscription (logo); Firm block; Firm slogan (slogan); Firm color; â€Å"Eurasia tour† logo which possesses advertising functions and quality assurance function is given below. This logo is put on firm forms, envelopes, prospectuses, booklets, folders, exhibition stands and as are used at outdoor advertising and TV commercial. The Eurasia round logo has a certain coloring: or red with white, or red with blue, or red with the black. Color depends on on what color surface will be the logo is put. Color does a logo more attractive, better memorable. Near a logo it isn’t seldom possible to meet and the firm slogan â€Å"Eurasia – tour†: OPEN UP THE WORLD WITH US!† The firm slogan is always written in the Russian and English languages that gives the chance to use services of firm not only to Russian-speaking  tourists, but also tourists from different corners of the world. So, from the aforesaid it is visible that the tourist firm â€Å"Eurasia tour† actively advances the services by means of different types of marketing strategy. However we considered only separate types of advertising. But, it should be noted that â€Å"Eurasia tour† uses also other types of advertising, such as: audiovisual advertising, handbills, outdoor advertising, post advertising and so on. Conclusion. So, marketing strategy provide not only effective satisfaction of requirements of the market, but also success of the enterprise in competitive fight. Having arisen in the production sphere, marketing rather long time didn’t find the corresponding application in the tourism sphere. However increase of the competition, commercialization of tourist activity resulted in need of the fastest introduction of basic elements of marketing in practice of work of the tourist enterprise. At the same time tourism has the certain features connected with nature of rendered services, forms of sales and so on. Really to use marketing as the reliable instrument of achievement of success in the market, specialists of the tourist enterprises need to seize its methodology and ability to apply it depending on a concrete situation.